Create a Team Story

How to create a team story. Use narrative where connected moments form a start, middle and end.

• Choose to use a team story when you want to make an impact on an audience. Stories are memorable and relatable.
• Adopt a narrative framework, like a story spine. A relatable person faces conflict and changes as a result.
• Rehearse it with the team until it feels lived in. It needs to feel natural to each member, not word perfect.